“Moy Magazin”
The new concept would be called Moy Magazin (“My Store”) and
its franchise partners would be obliged to purchase goods from Metro
Cash & Carry hypermarkets at a 5% discount, instead of paying
royalties.
The two stores were opened in in Soledar and Mariupol, both
in the Donetsk province, as the first of ten pilot stores that are
mainly planned in the eastern part of the country. Stores in this
concept are expected to offer about 500 different products, of which 150
must be Metro’s private label products on an area of slightly over 50
m².
In the Ukraine, Metro Group currently has a turnover of €807
million, generated by 30 Metros and 1 Real. The chain is aiming to open
about 20 Ukrainian stores in the next 30 months.
