Strengthen the omnichannel strategy
“The Commission has concluded the planned acquisition does not pose any antitrust issues, as there is very little overlap between both companies’ activities“, the European Commission backs its decision.
Rue du Commerce’s current owner, Altariea Cogedim, now expects to finalize the deal by early next year. Carrefour’s intention with this acquisition is to speed its French omnichannel strategy and it also hopes its non-food sales will improve now.
Rue du Commerce, founded in 1999, currently has nearly 5 million unique visitors per month, worth 428.3 million euro in turnover in 2014. Carrefour announced the acquisition in August 2015.
