Brand awareness
Made.com hopes its collaboration with Zanox will help it reach additional growth (in turnover and brand awareness) in several European countries on the main continent. Local Zanox employees will work closely with Made.com in each and every country.
“I very much look forward to boost our Dutch affiliate program thanks to Zanox and to offer our customers an even better service during their entire customer journey. Our deep, international collaboration, guided by local people, will support our combined efforts”, Made.com’s Benelux CEO, Damien Poelhekke, said.
Zanox feels its Made.com cooperation is the perfect step in its new strategy, which gives the growing online home & living market additional attention. “We see that an increasing number of customers is willing to buy these products online and there is much to gain in this area. This innovative formula is a perfect fit for our publishers that are actively promoting the home & living market”, Zanox Benelux’ marketing director, Lauri Koop, said.
