Interior also sustainable
The assortment consists of more than 2000
products, from recognised biological brands as well as from Carrefour’s private
label. Sustainability was also a key factor when it came to the interior: the store
uses closed refrigerators and the lighting is done through LEDs.
Customers are also stimulated to buy in bulk,
to reduce the amount of packaging, and to use linen shopping bags and recyclable
bags. Carrefour says it also acquires its vegetables in the near vicinity of the
store.
Casino and Auchan have similar ‘bio’-stores, because
of heightened interest for biological products with customers. According to l’Agence
Bio sales of biological products have quadrupled in France over the past ten
years to 4 billion euro. In the meantime farmland specifically reserved for
biological growth is limited to 3.5% of total agricultural land.
