Before the end of this month, Nutella fans can visit the very first Nutella cafe in Chicago. All types of sweet dishes are sold, most of them based on Ferrero’s chocolate paste.
World of Nutella
Customers will feel like they have just walked into a jar of Nutella: the creamy white colour on the walls is accompanied by “dripping Nutella” from the ceiling and lights shaped like the hazelnut plant’s flowers.
“We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand – not just in the dishes that will be served, but in the full experience from the moment you step into the space.” said Noah Szporn, head of marketing Nutella North America. “The Nutella Cafe offers something for everybody, and we encourage everyone to come in and try a dish or snack.”
