Nestlé wants to sell its candy division in the United States. It is unable improve its competitive position and therefore hopes to attract 3 billion dollars.
Number two may buy it
Back in June, Swiss food group Nestlé informed that it was looking at its chocolate and candy division’s strategic options in the United States. It currently generates 800 million euro, but cannot escape its fourth position: Nestlé trails Mars, Hershey and Mondelez in the United States and because it cannot become more competitive, it will now sell its American division in the next three months. Nestlé expects to get between one and three billion dollar for the American chocolate and candy division, including the Butterfinger and BabyRuth brands.
A spokesperson intimated in a press release that the sales procedure was already underway and that a potential buyer has already been found. News agency suspects Hershey may be the buyer, after Rolo and Reese’s parent company already announced popcorn brand Amplify’s acquisition earlier this week.
An increasing number of candy manufacturers have turned their attention to healthier snacks, because American consumers are also looking for more healthy snacks. Nestlé claims the sale has nothing to do with this new trend.
