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Food7 October, 2026
[In depth] Colruyt, Aldi, Lidl, and labor unions launch a lobbying campaign over Sunday openings in Belgium
Together with three labor unions, Colruyt, Aldi, and Lidl are launching a remarkable campaign to create a so-called “level playing field” in the supermarket sector. The goal is to make Sunday openings affordable for discounters, but there is significant division within the sector.
Leisure7 October, 2026
King Jouet and Orchestra jointly trial their first inner-city store
Toy retailer King Jouet is opening a store in downtown Liège in partnership with children’s fashion brand Orchestra. This integrated concept is a first for Belgium and is intended to support King Jouet’s expansion into urban centers.
Food7 October, 2026
Jumbo, “the world’s first supermarket” to introduce a children’s handheld scanner
Jumbo is introducing a children’s handheld scanner that lets customers’ children explore the supermarket in a fun, playful way. All stores in the Netherlands and Belgium will be equipped with it. According to the retailer, this is a world first.
Fashion6 October, 2026
Primark sets aside space for breastfeeding in German stores
Primark is setting up special “Mom’s Rooms” in 26 German stores where mothers can breastfeed or pump in peace. The fashion chain is thus responding to a need it identified through its own research.
Food6 October, 2026
Chocomel has a monopoly on the color yellow
FrieslandCampina has won a high-profile trademark battle: Chocomel’s distinctive yellow color (until recently known as Cécémel in some countries) is now protected by trademark in the Benelux. This allows the dairy group to block competitors in the cocoa beverage category if they come too close to that shade of yellow.
Food6 October, 2026
Vandemoortele can (finally) complete the acquisition of Délifrance
Now that the British competition authority has also given its approval, Vandemoortele can finalize the acquisition of Délifrance. The combined baking operations account for revenue of nearly 2.2 billion euros.
Food6 October, 2026
How much longer will inflation in Belgian supermarkets continue to fall?
While energy prices are rising sharply, inflation for grocery shopping in Belgium has now been falling for four consecutive months. Among other items, carrots, bananas, olive oil, and ketchup became cheaper last month. Will this trend continue?
Fashion6 October, 2026
Hackers hijack ASOS app to post extortion message
On Tuesday, thousands of ASOS customers received a striking message from alleged hackers via the official app. The hackers claim to have access to the British fashion retailer’s data environment and are threatening to leak data. ASOS is investigating the matter.
Food6 October, 2026
Belgian VAT reform threatens to make groceries more expensive, despite “zero rate”
The federal government is considering a new VAT model with rates of 0%, 9%, and 22%. Basic food items would become cheaper, but for the average supermarket shopper, the total bill is still likely to rise.
Food6 October, 2026
The government as a supermarket owner? Nationalization becomes a new trend
Until recently, the idea of nationalizing supermarkets sounded like political folklore. Now, concrete plans are on the table in Australia, New Zealand, and New York. High food prices are suddenly turning public supermarkets into a policy tool—and a direct provocation to the established retail sector.
Food6 October, 2026
“Belgian supermarkets still promote too much meat and dairy”
Despite ambitious climate goals, Belgian supermarkets continue to actively encourage consumers to adopt diets high in meat and dairy, according to the think tank Questionmark, although Colruyt and Lidl are implementing “promising policies.”
Food6 October, 2026
Why Sainsbury’s and Morrisons wanted to merge but didn’t take the risk
Sainsbury’s and Morrisons have been in talks for months about a merger that would shake up the British supermarket landscape. The talks broke down, but Morrisons’ owner, Clayton Dubilier & Rice, is keeping the door open for consolidation.