Emotional bond
When customers have created their own collections, they can invite their friends through Facebook, Twitter or Pinterest to come and watch their bulletin board. If customers are interested in the collections of a particular user, they can also ‘follow’ him or her.
Straight from the start, 21,000 collections from famous bloggers will be made available, with ‘eBay Heute’ meant as an overview page for the newest collections. The system of collections already exists in the United States, where users have been creating collections ever since October 2013.
“Our goal is to connect the buyer and the purchaser through their emotional bond to the products”, eBay Germany vice-president Stephan Zoll told German Internetworld. “This functionality far outreaches the rating options and product recommendations at other online stores with its inspirational character and social elements.”
