German discounters Aldi and Lidl are join the growing number of retailers who use the Nutri-Score label to clearly display how healthy their products are. The label indicates the health value of the discounters’ own brand products.
German boost
The discounters follow an appeal by German Food Minister Julia Klöckner, who wants to make the label legally binding. Both Aldi branches have said they support the introduction of Nutri-Score and that they intend to put the label on “relevant private label products”, German television channel ZDF reports. Lidl has announced that several products are currently being tested with the label on their packaging.
The Nutri-Score uses a colour code (green to red) and letter (A to E) to show how healthy a certain product is, taking into account how much salt, sugar or fat a product contains. On the other hand, the score gets lower if a product contains more healthy ingredients. The initiative started in France and has since spread over several European countries.
