Belgian hypermarket chain Cora expands its store La Louvière with a shop-in-shop for babies clothing of French fashion retailer Kiabi.
Complementary
As of tomorrow, 16 April, the hypermarket will add a space of 90 sqm to its existing clothing department. In this new space, in collaboration with Kiabi, customers can browse through a range of clothing for babies aged 0 to 3.
“This extra range of children’s clothing will allow us to offer our customers a maximum of choice at low prices, without any concessions in terms of quality”, marketing manager Pauline Chardon says. She calls Cora’s and Kiabi’s product range “complementary” and adds to expect much of this new collaboration.