Sports retail chain Decathlon has appointed Barbara Martin Coppola as CEO. The new CEO has been in charge of the digital transformation at Ikea over the past years.
Omnichannel approach
Barbara Martin Coppola will start as CEO at Decathlon in March. She will replace Michel Aballea, who will take up another position within the group. The 45-year old executive has more than 20 years of experience at leading international companies, including Google, YouTube and Samsung. At Ikea, she implemented a successful digital transformation and drew up an omnichannel strategy.
“The current good health of Decathlon and our strong ambitions encourage us to accelerate the transformation of our business model to better assert our position as a world leader in sport. We are convinced that Barbara will be able to lead this transformation while respecting our values”, stated Fabien Derville, Chair of the board of Decathlon.
