Belgium is an interesting market for Picard because on average, Belgians eat 50 kilogram of frozen foods on a yearly basis, while French people only use 35, and its stores fill a void left by O’Cool.
Picard serves more than 600 products, while it generates a 1.4 billion euro turnover. It is not only expanding in Belgium, but also in Italy and Sweden.
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Interesting market Belgium is an interesting market for Picard because on average, Belgians eat 50 kilogram of frozen foods on a yearly basis, while French people only use 35, and its stores fill a void left by O’Cool. Picard serves more than 600 products, while it generates a 1.4 billion euro turnover. It is not only expanding in Belgium, but also in Italy and Sweden.
