Amsterdam alderman Boudewijn Oranje is to open the seventh iAm store in the Netherlands this midnight. The new store in Amsterdam will be the biggest Apple reseller in the Dutch capital. After the opening, the store will remain open for 24 hours straight.
iAm is the new format that emerged from the recent MacHouse and HTR Nederland merger; the new store in Amsterdam is a former MacHouse store. There are no official Apple Stores in the Netherlands, but several small chains compete for market share in the lucrative market of Apple products with bigger general electronics sellers.
