Area manager
Modesto immediately appointed Frederik Raison as area manager. He will report directly to Modesto and also take charge of the multibrand stores in the northern part of France.
Raison has previously worked for Clarks, Hugo Boss and Van Gils and was part of Esprit since 2007, where he was responsible for the men’s collections and the most important Belgian accounts.
Desigual has six Belgian stores and also has its products on offer in some 250 multibrand stores. In the Netherlands, Desigual has only two stores and doesn’t reveal how many Dutch multibrand stores have its collections for sale.