Dutch non-food discounter Action managed another huge turnover increase, as 42 new store openings pushed its sales more than 20 % higher.
Expansion soars despite comparable slowdown
In the first quarter, Action’s net sales climbed 20.9 % to 3 billion euros. The growth was mainly due to expansion, which the discount chain continues to pursue relentlessly. 42 shops were added in the first three months of 2024, bringing the total in Europe to 2,608.
However, growth excluding new stores, did slow to 9.8 % – in the same period a year ago, comparable growth was still over 24 %. Not that the retailer cares, as expansion remains paramount. The discounter is building a third German distribution centre near Munich, while it also took over the management and operation of anothet German distribution centre (in Peine).
Although Action cut the prices of more than a thousand products in the first quarter, the retailer is simultaneously strengthening its sustainability goals: the chain will now also follow Science Based Targets.
