Growth in the United States
The export of this local produce grew 3.5 % in 2014, with international turnover reaching 250 million euro, equal to 2.6 million pieces of Prosciutto di Parma. Especially its non-European markets performed well, with a 12.5 % increase in the United States and 8 % in Australia. The European market grew 1.3 %.
Italian turnover dropped 3.2 % in 2014, while the entire raw ham market dropped 8.9 %. Even the Prosciutto di Parma did not manage to escape the economic reality and dropped 6.1 %, which is still better than the national average.
74 million packages of sliced Prosciutto di Parma were sold, up 2 %. A quarter of these were sold in Italy, while the remainder of Europe bought 58 %.
Paolo Tenara, chairman of the Prosciutto di Parma Syndicate is satisfied with the results and says an increasing number of restaurants all across the world have placed the item on their menu.
