Dunkin’ (Donuts) has lost its Dutch activities, despite a wealthy hotel chain’s recent plans to invest in expanding the chain. A receiver is now looking at how to proceed.
Double or nothing
Dunkin’s Dutch branch has filed for bankruptcy with the Amsterdam court, after the chain had already closed about twenty shops in the last year. The move comes as quite the surprise, as it was not even a year ago that the Van der Valk group took a majority stake in the Dutch branch of the doughnut and coffee chain, aiming to get in touch with young people (“the hotel guests of the future”). At the time, Van der Valk spoke of almost doubling the number of Dutch Dunkin’ locations from 76 to 130.
Things did not go as planned: instead, a receiver has been appointed, who is now sitting down with the management to investigate how to proceed. Currently, the shops are still open as usual, and employees were informed with a short notice, according to local newspaper De Telegraaf.
