RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Maarten Reul
In this article
  • Tags Plant-based
  • Companies HochlandThose Vegan Cowboys
  • Topics InnovationSustainability
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Belgian-Dutch startup and German dairy giant to develop animal-free cheese

icon
Food21 January, 2025
Those Vegan Cowboys

German dairy producer Hochland Group and Belgian-Dutch startup Those Vegan Cowboys are going to collaborate to develop (and later, hopefully, commercialise) animal-free cheeses.

Cheese without cows

The collaboration revolves around casein, an essential protein that gives cheese its unique texture and taste. In 2023, Those Vegan Cowboys made a breakthrough in making casein without cows. The company, co-founded by former “vegetarian butcher” Jaap Korteweg, will test this microbial casein in semi-hard and hard cheeses together with Hochland, in preparation for large-scale production.

With a turnover of 2.25 billion euros and an annual production of more than 400,000 tonnes of cheese, Hochland is the first major cheese producer to start using microbial casein on a larger scale. According to the German diary giant, precision fermentation offers an innovative solution to feed the world’s growing population and provide sustainable alternatives alongside traditional dairy.

More sustainable and healthier

Those Vegan Cowboys’ microbial casein requires only a fifth of the amount of land and water and emits 80 % less CO₂. The production process also uses no methane, significantly lowering its carbon footprint. In addition, this cheese is healthier because saturated fats, cholesterol and lactose are replaced by plant-based alternatives.

Although microbial casein is not yet commercially available in Europe, Those Vegan Cowboys is working towards approval for global sales. In the United States, animal-free cheese is expected to be introduced in 2025, followed by Asia. In the Netherlands, tastings may also already take place this year.

More about... Food
See more
  • icon
    Food11 July, 2025
    Organic Sequoia stores are converted to Färm

    The name Sequoia is disappearing from the Belgian retail landscape: the organic stores are gradually being transformed into the Färm format. That is no big surprise, as both chains belong to the same group.

  • icon
    Food11 July, 2025
    How Dia plans to open 300 supermarkets by 2029

    Dia‘s new strategic plan is already bearing fruit: the Spanish supermarket chain aims to open 300 additional stores by 2029, of which 45 have already opened their doors last semester.

  • icon
    Food11 July, 2025
    Former Albert Heijn manager becomes temporary marketing director at Jumbo

    Jumbo has recruited reputable marketing consultant René Repko as marketing director ad interim, following the unexpected departure of Jorieke de Vries, who came over from Lidl only two years ago.

Events
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Food13 June, 2025
    “Carrefour seeks buyer for Italian branch”
  • icon
    General20 June, 2025
    Fashion and hospitality boost El Corte Inglés’ profits
  • icon
    Fashion12 June, 2025
    My Jewellery finds growth capital with investor
  • icon
    General16 June, 2025
    Is ‘agentic’ AI the future of retail?
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT