International expansion
Nobilia has now also acquired Snaidero’s shares, which means it will become the majority shareholder in Europe’s largest kitchen franchiser, FBD. It is the franchise division of the Ixina, Cuisine Plus and Cuisines Références brands.
Thanks to Nobilia’s investment, FBD not only wants to become an important player in the French market, but also internationally. Currently, the group is present in 20 countries, but would like to expand to another 30 countries in the next 5 years. Particularly the regions around the Mediterranean, in Eastern Europe and Africa are considered to be target areas.
FBD already has stores in the Ivory Coast, Benin, Kenya and Mauritius. “A fully designed kitchen is an important symbol of social esteem in these growth areas, much like a car. The market is opening up to new layers of the population, as these people now have more money to invest in these types of goods”, a press release says.
