AB InBev faced a challenging year, especially in the US and China, but still managed to rebound. Thanks to more expensive premium beers, there has also been a recovery in Europe.
Wind of change in Asia
2024 yielded mixed results for AB InBev: although sales volume shrank 1.4% to 576 million hectolitres, EBITDA rose 8.2% organically. That beats the 6-8% growth the beer giant itself was counting on. Total revenue rose 2.7% to 59.8 billion dollars (55.6 billion euros), while revenue per hectolitre rose 4.3%.
