DIY shopping continues to both digitalise and internationalise. E-commerce is taking an increasing share of the market, particularly with Chinese newcomers already climbing up the market rankings.
A third comes from abroad
The European DIY sector is in the midst of a digital transformation. According to a new report from Cross-Border Commerce Europe, the online DIY market is growing faster than expected, with sales rising from 56 billion euros in 2023 to 66 billion euros in 2024. The upward trend continues, with forecast sales of 78 billion euros in 2026.
