Extra in ad campaign
For the Christmas period, Burberry has created a new ad campaign including stars like Elton John, Naomi Campbell and Julie Walters. Now, it also wants to give the average consumer a chance to appear in the commercial.
To be eligible, the customer has to visit the London flagship store in Regent Street, where it has built a film studio with Google. Thanks to Google technology, the recorded images can immediately be added to the commercial and the customer gets his own version of the video, which can then be shared on YouTube.
The longer version of the commercial lasts three minutes and has been on YouTube since the start of November. According to Burberry, it has been viewed 23 million times already.
