Growing brand familiarity
“This success is mainly based on our new business strategy that focuses on three areas: Firstly, we have extended our offering in the mid and high-end smartphone segment and have received very positive feedback from consumers on our flagship products such P8 and Mate S. Secondly, we have intensified our co-operation with key operators and channel partners to create a win-win collaboration for each party involved. And, last but not least, we have extended and improved the retail in-store experience for end-consumers”, Richard Ren (Huawei Western Europe Consumer Business Group CEO) said.
Improved sales were also helped by Huawei’s improved brand familiarity in Western Europe. Research from the company itself has shown that about 64 % of Western European consumers know the brand, up 30 % compared to the year before.
