Fashion label Bench has launched a new website with a fully functional online shop. From now on, customers from 21 different countries can use the shop and get orders home delivered for free.
“Intuitive shopping experience”
The website’s design should come across as simple but modern, which is why a fully new type of typography, navigation and photography style was used. “Stories” is a new section of the website, displaying blogs and photo shoots, while also linking to the shop for any product used or mentioned in the articles.
“The Bench music player is there to emphasize the brand’s connection to music, containing playlist of varying in topics, events or musical styles. The consumer can choose his own favourites”, the press release states. The website is also fully responsive, perfectly fit for all kinds of mobile devices.
“We have created a digital platform with our new website, fully focused on the demands of the digital generation. It has a fast and intuitive shopping experience, but also all the required information about Bench, readily available on blogs and social media channels”, Bench president and CEO, Dr. Bruno Sälzer, said.
