Online retailer Zappos.com has given all of its employees a free day on 29 February. The Amazon subsidiary has even bigger plans for Leap Day, as it wants to turn it into an official holiday.
Bonus day
Zappos is very serious about its plan for 29 February, because even its call center, which is normally open 24 / 7, has taken the day off. It has even launched a petition on its website to rally support for its proposal to turn leap day into a holiday.
“We are big proponents of our culture that encourages out-of-the-box thinking and bold stunts. So celebrating Leap Day in a big way simply makes sense for us as a brand, while maybe not so much for other brands. We want to give that day back to the people. It should be used as a bonus day to do good—for your community, your family or yourself”, Zappos’ Kristin Richmer told Adweek.