American online supermarket Peapod, an Ahold subsidiary, has struck a deal with Whisk.com, which gives the food retailer’s customers the chance to directly buy online recipe’s ingredients.
Simplify shopping experience
Thanks to its Whisk.com collaboration, Peapod customers get access to a smart shopping list that tracks down all the ingredients for recipes on Peapod’s web shop. Whenever necessary, customers can alter that shopping list afterwards.
“Peapod has always been about convenience, which is why we are pleased to partner with Whisk. This partnership makes the shopper journey from inspiration to doorstep delivery even more seamless for our customers,” Carrie Bienkowski, chief marketing officer, Peapod, said in a press release. “Whisk’s smart shopping list simplifies online shopping, allowing Peapod customers to choose recipes online and with a few clicks, upload all ingredients into their digital shopping cart”, Peapod’s Chief Marketing Officer Carrie Bienkowski said.
