7Commerce, German media company ProSiebenSat.1‘s investment branch, has acquired online fashion start-up Stylight‘s shares. Previously, it acquired 22 % of shares, but it has moved to acquire the remaining 78 %.
Active in 15 countries
7Commerce acquired the 22 % in a previous investment round, back in December 2012, but has now decided to acquire the entire company, a deal it hopes to finalize in July.
Ever since it was launched in 2008, Stylight grew to become the most successful European fashion aggregator. It is very easy for customer to find products located at different online fashion stores and it expanded into the “home & living” market in March 2016 as well. Currently, Stylight is active in 15 countries.
“Stylight adds fashion, home & living to our beauty & accessories portfolio, while it is also a platform with the potential to generate further profitable growth. Mixing content, ads and sales, the company is an essential strategic part of our fast-growing eCommerce activities”, 7Commerce’s managing director, Daniel Raab, said.
