‘Stalking’ others for more conversion
These projects are next step for eBay in its plans to integrate social media in its sales strategy. Since
October users have had the possibility to mark subjects that interest them, which
gives eBay the opportunity to personalise the homepage of users by showing
objects that interest them.
These new tools offer extra possibilities:
visitors will be able to create their own collections and have them connect
more to their personal interests. Better than eBay could.
Users will also be able to follow other users,
buyers as well as sellers, on the website. The new tools should heighten the
involvement of the consumer with the retail platform, which should lead to
higher sales. eBay says conversion rose significantly after the first changes
to the personalised homepage in October.
