RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

French yoghurt giants Yoplait sold to General Mills

icon
Fashion20 May, 2011

General Mills, one of the world’s major food producing companies, has bought the 51% majority in Yoplait that private equity fund PAI had since 2002. The other 49% of the second biggest diary producer in the world stay in the hands of French cooperative SODIAAL. 

 

In a joint statement both companies explain they want to speed up the worldwide growth of Yoplait, calling the yoghurt sector “one of the most interesting markets in the food sector. While yoghurt consumption is still small in many countries, consumers are becoming ever more interested in easy, healthy food products.” In 2010, Yoplait had a worldwide turnover of 4 billion euro. General Mills has paid over 1 billion dollar (810 million euro) for its majority share.

More on Fashion
See more
  • icon
    Fashion3 June, 2025
    Zara launches own travel guide: the ultimate content marketing?

    Has Zara found the ultimate form of content marketing? The Spanish fashion brand is launching digital guides for city trips in its app, combining tourist tips with style advice.

  • icon
    Fashion3 June, 2025
    [In the picture] Hunkemöller shows new shop concept in Ghent

    Hunkemöller has opened its first shop in Belgium that follows the completely revamped shop concept, one of the pillars of the lingerie brand’s transformation plan.

  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies

    Nike‘s 5,000 Belgian employees fear that the sportswear brand will announce redundancies next week. Being left behind by competitors, CEO Elliott Hill has announced two billion dollars in cost cuts.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Home2 June, 2025
    83 % of Belgian furniture retailers found wanting in Federal inspection
  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany
  • icon
    Fashion3 June, 2025
    Zara launches own travel guide: the ultimate content marketing?
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT