WE Fashion has been around in Switzerland for fourty years and celebrates that anniversary with the launch of a new store format in its Pfäffikon store. The new format divides the store into four areas.
“Happy and proud”
The Blue Ride area, with WE Fashion’s denim collection, is at the heart of the store. It also has areas for men and women, with their own particular areas of expertise. WE’s “five-star service” is also available, which is a subscription service with discounts, advice and an easy return policy.
“We are happy and proud with our wonderful Pfäffikon store”, CEO Joris Aperghis said. “Thanks to a positive brand development, combined with optimized internal processes and external opportunities, we are very optimistic about WE’s future. Everything is centered around customer seduction, thanks to an enticing collection. That is also why we will keep investing in our stores, our brand and our people.”
WE Fashion is part of Logo International and has 220 stores in Belgium, Germany, France, Luxembourg, the Netherlands and Switzerland. It employs about 2,500 people.
