Many people consider Coca-Cola’s Christmas ad to signal the start of the holiday season. However, this time around, Greenpeace created a parody to highlight the pollution at the hands of the soda manufacturer.
110 billion bottles
The clip starts out as a traditional Coca-Cola commercial, but quickly pivots the attention to the large amount of plastic bottles the soda company manufactures on an annual basis. A large of part of that production ends up at the dump or in the ocean.
According to Greenpeace, up to 12 million tons of plastic flows to the ocean where it is an enormous hazard for aquatic life. With 110 billion plastic bottles per year, Coca-Cola obviously has a large stake in the problem. The clip is designed to ask the American company to ditch the plastic bottle and to collaborate in finding a sustainable solution.
