Female-friendly
Even though plenty of people will deny it, Pabo has been a Belgian household
name for years. In most of its 20-year Belgian presence men created 80
% of its turnover, but a market shift in the last few years has
increased the company’s focus on female-friendly
products.
“Currently women are responsible
for 70 % of the turnover”, Pabo noted, which is why the company will change its product array, giving more visibility to products for women in online and offline stores. The shop in
Roeselare will also have plenty of shelf space for female-friendly products. , following a
female-specific catalogue.
Nine other Belgian Pabo stores will be altered in the near future to become
more female-friendly. There is a particular reason Pabo focuses so much on
Belgium, as the company states that “Belgium
is one of Europe’s leading countries regarding erotica sales”.
