Provocative designer has to create new identity
Moschino hopes Scott is able to turn the page for the fashion house,
attracting young people. He is described as “a designer capable of re-interpreting the identity and the
essence of Moschino”. Moschino was founded in 1983 as a brand ignoring
contemporary trends. Scott is also known for his provocative style: he created
Adidas shoes with fluffy teddy bears and leopard print.
He created a name for himself, designing
for Madonna, Lady Gaga and Rihanna. He also worked for Longchamp and
Swatch, was nominated for a Council of Fashion Designers of America’s Best
Young Designer Award and won a Venus de la Mode Award.
His first Moschino collection is expected next February at the Milan fashion week.
(translated by Gary Peeters)
