Belgian chain Casa has opened a new store in Olen Shopping Park, deliberately close to the new headquarters, which also features a new store concept.
New concept with industrial look
The 440 sqm store features an industrial look and wants to focus on inspiration. “The store is designed in such a way that customers can discover our range per ‘world’: table, kitchen, bathroom etc…”, spokesperson Donna Herreria explains. “Ultimately, we want customers to have the same experience in every Casa store”.
In the spring of 2017, the chain adopted a new strategy called Casa 20.20, in which the company’s headquarters were moved to Olen. The opening of a new store almost right next door is no coincidence: “We thought it was very important to have a store in the immediate vicinity of our headquarters”, Herreria said.
