Explosive growth of followers
It was a great success and resulted
in Ikea Norge’s entire catalogue being posted on Instagram: it took a mere four weeks for the
entire catalogue to appear online. Ikea Norge’s other social media channels
also benefited from this stunt.
At the start of the campaign, Ikea Norway had 130,000 followers on Facebook, but now it nearly reaches 150,000. Its Instagram account
went from zero to the most popular brand in Norway on Instagram, with almost 13,000 followers.
(Translated by Gary Peeters)
