The Belgian fashion brand Xandres is leaping into the German market. Up to now, Xandres has only been active in the Benelux, but it will also be available in Germany through various channels.
Launch in collaboration with German influencers
In practice, Xandres’ clothing will be offered on the German market through a German version of the company’s website, through marketplaces such as Zalando and Van Graaf and at multi-brand boutiques. In a press release, fashion company Damartex states that it is “pleased to support the brand in its internationalisation and to continue the development strategy of its fashion division”.
To reinforce the German expansion, Xandres is collaborating with two German influencers. One of them will be Veronica Ferres, a well-known actress in Germany who has already starred internationally alongside film stars such as Robert De Niro and Danny DeVito in the film “The Comedian”. Her daughter Lilly Krug, who is at the start of her acting career, also joined Xandres’ German launch.
