RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Delhaize launches "healthy subscription" for companies

icon
Food7 September, 2021

Belgian supermarket chain Delhaize is launching a subscription service that allows companies to offer their employees a discount on healthy food products.

 

20 % discount

The ‘Healthy Membership Program’ builds a pilot project called Healthy Ucoins, which Delhaize and software company Unbox tested two years ago with a selection of companies. Employees of participating companies can enjoy a 20 % discount on products with the green (i.e., “recommended”) Nutri-Score A en B in all Delhaize stores in Belgium. However, here is a maximum discount of 60 euros per month.

 

“The analysis of that pilot project showed that substantially more Nutri-Score A en B products were sold if the participants received an extra discount on the purchase of these healthier products. It is indisputable proof that behavioural reward systems are the future”, Erik Saelens of Unbox explains in a press release.

 

The concept is also very attractive for companies and organisations, as it is exempt from taxes and social security contributions. It can also be combined with other benefits, such as meal vouchers.

 

 

More on Food
See more
  • icon
    Food2 June, 2025
    Colruyt and Delhaize refuse new (and expensive) Doritos packaging

    With the launch of the SnackBox, a new cardboard packaging for crisps and snacks, PepsiCo wants to become more sustainable, but the manufacturer has been accused of greenwashing and shrinkflation.

  • icon
    Food2 June, 2025
    Colruyt expands home delivery further

    Collect&Go is expanding its grocery delivery service to 74 additional municipalities in the Belgian provinces of Antwerp, Limburg and Walloon Brabant. With this expansion, Colruyt Group boasts to have the “widest network” in Belgium.

  • icon
    Food2 June, 2025
    New rumours of mega-merger between Aldi Nord and Süd

    The families behind Aldi Süd and Aldi Nord are reportedly holding talks to bring the two companies – which have operated independently since 1961 – back together under one holding company. This is not the first time rumours of such a merger have surfaced.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Fashion6 May, 2025
    Zalando confirms forecasts after excellent first quarter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT