Henkel is set to invest more in its ten biggest brands, because its by new CEO Hans van Bylen,wants these to contribute more turnover in the future.
Invest 3 billion euro
Currently, the group gets 61 % from its turnover out of its top ten brands, but by 2020, that market share should increase to 75 %. Over the past three years, Henkel already invested two billion euro and another three billion euro will be invested over the next three years.
The money will serve multiple purposes: develop digital platforms, enter new markets and develop new products that will need to hit the market faster. The glue divisions in Düsseldorf and Shanghai will get new innovation centers and Henkel will also create a fund to help invest in start-ups with digital or technological expertise.
