“Better shopping experience”
“With this
improvement, we want to offer our fans a better ‘shopping experience’, plenty
of inspiration and the option to
purchase their favourite items everywhere and all the time”, Raymond
Cloosterman, Rituals’ founder and CEO, has stated in a press release.
The website’s products will
be stored at Fonq.nl, a partner also
responsible for other fulfilments, payments, administration and customer
service. Rituals had only launched its own web shop little over two years
ago, but it felt the need to thoroughly update it.
Rituals currently
has some 300 stores worldwide, supported by another 500 shop-in-shops. According
to Cloosterman, the chain opens a new store every single day.
(Translated by GP)
