Icelandic market leader
With seven stores at an average surface of 12,000 square metres adding
up to a turnover of 70 million euro, BYKO is market leader in Iceland.
The chain is concentrated around the capital Reykjavik, where more than
half of the Icelandic population lives.
As a part of the Norvik holding that specialises in wood production, 50
year old BYKO is an interesting expansion for the Belgians. Conversely,
BYKO considers the sheer volume and knowledge of Bricoalliance a great
help in expanding its market position.
