Phone recognizes products and songs
If Amazon wants to make its smartphone a commercial success in an already saturated market, then it needs a few special features and that is exactly what the e-tailer has added. One of the features is the automatic product recognition (of over 70 million items) which allows you to scan and order products through Amazon.
It will also recognize songs, resulting in artist and song information, which allows the customer to download the song instantly. The smartphone also has text recognition as it can read phone numbers and email addresses from business cards, so that the consumer won’t have to type them.
3D perspective
The Fire Phone also has several sensors that take into account the way the consumer is watching the screen, in order to adapt the screen and apply a 3D perspective.
Consumers can also navigate the menu by moving or turning the screen which means that the screen no longer has to be touched, which in turn opens up new possibilities for games, for example.
