RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Amazon's voice assistant in Motorola smartphones

icon
Electronics28 February, 2017

Motorola has announced it will implement Amazon‘s voice assistant, Alexa, in a number of its smartphones. The company also said it would add Alexa to nearly all of its devices in the future.

Alexa in increasing number of devices

Alexa-powered Motorola devices should hit the market later this year. Not only smartphones will get Amazon’s technology, as the American company will also add it to some of its peripherals.

 

Motorola is not the first smartphone company to work with Amazon and Alexa: Chinese giant Huawei already announced it would include Alexa in one of its devices. An increasing number of manufacturers seem to flock to Amazon for a voice assistant.

 

At war with Google

Amazon is not the only one trying to expand the reach of its voice assistant, because its competitor Google is also working on its Google Assistant. Originally, the assistant was only included in its own devices, but it now tries to entice others to include Google Assistant in the new range of Android-powered devices. Both Google and Amazon have been waging war to gain market share in the voice assistant industry. Only recently, Google added shopping to Google Home, adding another front in its fight against Amazon.

 

Amazon’s approach is somewhat different, relying on third party developers to rapidly increase Alexa’s functionality. Because of this, its voice assistant has spread to a wide range of devices, including refrigerators.

More on Electronics
See more
  • icon
    Electronics11 June, 2025
    Subscriptions become growth engine for Fnac Darty

    Fnac Darty is looking for growth outside the traditional retail model: the future is for services, subscriptions, retail media and business-to-business activities

  • icon
    Electronics21 May, 2025
    New CEO for MediaMarkt Benelux

    On 1 June, Faruk Kocabas will become MediaMarkt‘s new Managing Director Benelux. He succeeds Remko Rijnders, who has been promoted to CFO of parent company Ceconomy.

  • icon
    Electronics15 May, 2025
    MediaMarkt owner Ceconomy increases profits despite falling sales

    Ceconomy, the parent company of electronics retailers MediaMarkt and Saturn, has improved profitability despite weak sales. Its main strength were its online sales, that rose sharply.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Food6 June, 2025
    Lidl loses customers after German price offensive
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Food13 June, 2025
    “Carrefour seeks buyer for Italian branch”
  • icon
    Home2 June, 2025
    83 % of Belgian furniture retailers found wanting in Federal inspection
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT