On 1 May, Michel Lieffering will succeed Jacob Gilad as NEDIS’s CEO. His first act for the Dutch electronics supplier will be taking over Bandridge and Micro-Mel, both accessory suppliers.
1+1+1 = One stop shopping
Lieffering expects both connection cables producer Bandridge and television accessory distributor Micro-Mel can add to NEDIS’s sales and marketing worth. Added to NEDIS’s expertise in logistics, the company hopes to be exemplary for the “One stop shopping” concept.
In addition to that, Lieffering wants to develop a stable e-commerce platform for NEDIS, as he has done for his previous employers Wehkamp and Conrad. “Online retail is an opportunity that too few electronics suppliers see”, claims Lieffering.
