Sports brand Asics opened a new flagship store in London, which is also its largest store in the world. Located in Regent Street, the store will bring together its four labels for the first time ever.
Free juices
Store visitors will have 840 sqm to browse, spread across three floors. Not only Asics, but also Asics Tiger, Onitsuke Tiger and Haglöfs are present. It will also be the first store to use Asics Motion ID, shoes that measure posture and pressure as people run, to provide more information about the best shoe to use for running. This may appeal to more serious athletes. The store also houses a free-to-use juice bar.
The flagship store in London should be the first of many, as the company hopes to open stores in other major cities, bringing together its four labels there as well.
Late last year, the Japanese brand opened a brand new store formula in Brussels, which provides more information to athletes and is home to regular workshops.
