Name in braille
Mexican advertising agency Anónimo added a very original twist to the popular name campaign that has brought Coca-Cola worldwide success: it added names in braille to the well-known red cans, allowing people with visual impairments to “read” their own name as well.
The idea proved so successful that Coca-Cola placed a braille-writing soda machine in a local theater so that people could get their name engraved in braille.
In another South American country, Argentina, Coca-Cola asked advertising agency Geometry Global to design personalized labels for the bottles. These were made for the “Los Murciélagos”, the Argentinian national football team for the blind.
