Australian AB Enterprises has given lingerie brand Dita Von Teese a new lease on life after it disappeared last year when its manufacturer and distributor both filed for bankruptcy.
Another 2 new brands later this year
AB Enterprises is led by Helen Anderson and Lara Brockhurst, who were bankrupted DCI Corporation’s respective general manager and creative director. Their former company already tried to distribute Dita Von Teese’s lingerie in the United States, Australia and Europe and now both women are back to try once more. “We are looking forward to bringing women of Australia incredible intimates through the launch of AB Enterprises”, Brockhurst said.
Not only does AB Enterprises wish to bring back Dita Von Teese, it also wants to introduce several other brands, each with a specific target audience. Two of those brands are already in production and will launch later this year. The company’s main office, located in Melbourne, takes care of the brands’ entire development.
