Fast Retailing (Uniqlo) aims to become a “digital consumer retailer”, the company told at NRF 2024: Retail’s Big Show Asia Pacific in Singapore. What can we learn from the world’s third largest apparel retailer?
6 key strategic lessons
Despite what its name might suggest, Fast Retailing is all about simplicity, quality and longevity. The concept of ‘LifeWear’ is a key differentiator for Uniqlo. By balancing a radically global strategy with local market needs and leveraging technologies such as RFID, the company is now focused on closing the loop – not only in terms of sustainability, but especially in terms of information and feedback.
