Jupiler Force was launched in 2011 and tried to convince men that alcohol-free beer tasted pretty much the same as regular beer, but sales lagged behind even though “tests showed that people were looking for an alcohol-free alternative“.
Written by
Yoni Van Looveren
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End of the road for Jupiler Force
Fashion1 July, 2014
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Jupiler Force was launched in 2011 and tried to convince men that alcohol-free beer tasted pretty much the same as regular beer, but sales lagged behind even though “tests showed that people were looking for an alcohol-free alternative“.
