Both Zara and Shein are launching themselves into second-hand sales. The two biggest fast-fashion players are thus responding to the demand for a more sustainable fashion sector, but are also picking up on a market that may become bigger than their own industry.
Resale platform
Zara is launching a ‘pre-owned’ service, starting in the UK. It allows customers to offer garments from the brand for sale online. Sellers take their own photos and upload them to Zara’s own resale platform. Once someone buys the items, the buyer’s details are passed on and it is up to the seller to send the clothes themselves.
