Swedish clothing brand Filippa K has appointed Kristofer Tonström as its new CEO, while Simon Griffiths will become its new chairman of the board.
Filippa Knutsson new creative director
Tonström will succeed Anna Lönnerstedt, who had been the temporary CEO since 1 September. She will now become the range & supply director. Over the past four years, Tonström was Omega Pharma Nordic CEO and previously, he worked for Procter & Gamble in different roles. “Filippa K is one of the strongest Nordic brands and an exciting fashion brand. I look forward to being a part of the Filippa K team and to build an even stronger and larger company”, the new CEO said.
At the same time, Griffiths will succeed Eric Persson as chairman of the board. Persson will stay on as a member of that same board. Filippa Knutsson will take charge as creative director, starting 13 January. “The appointments of Kristofer, Simon and Filippa shows that the company now has strong leadership with complementing abilities”, Eric Persson said.
